Kahukuraariki
Trust
E kore e ngaro, he takere waka nui
We will never be lost, we are the hull of a great canoe
Kahukuraariki Trust Board, named after the common ancestress of Ngātikahu ki Whangaroa. The Trust manages the returned assets on behalf of the people, ensuring their protection and growth for future generations. The board comprises eight trustees representing the iwi’s eight marae, maintaining a governance structure that upholds the interests and aspirations of Ngātikahu ki Whangaroa.
Brand Identity
Graphic Design
Annual Report Design
The Kahukuraariki Trust tohu draws inspiration from their waka – Māmaru. It embodies their collective history, aspirations, and resilience. Each part of the waka holds significance, with the takere being its most crucial element. It provides stability and direction, ensuring the waka can navigate both calm and stormy waters. It is a reminder that we carry within us the resilience and spirit of those who came before, propelling us forward in our journey.
- Māmaru
In the vast ocean of life, our journey as a people is likened to the voyage of a mighty waka. It reminds us that we are forever anchored by the strength and wisdom of our tūpuna. - Koru
The koru, with its spiral shape resembling an unfurling fern frond, is a powerful symbol of life and growth. For our people, the koru embodies the journey of development and the perpetual unfolding of our potential. As the koru unfurls, it demonstrates resilience and strength. For our people, this symbolises our ability to withstand challenges and emerge stronger. The koru’s spiral is a testament to the enduring spirit of our ancestors, whose strength and determination continue to inspire us. It encourages us to embrace change and to grow through our experiences, drawing strength from our roots and heritage. - Niho Taniwha
The niho taniwha pattern on a waka serves as a symbol of this protective spirit, safeguarding those who embark on the journey. It represents the watchful eyes and protective presence of the ancestors, ensuring a safe passage across the waters. The sharp, triangular teeth of the niho taniwha signify strength and ferocity. On our waka, this pattern conveys the strength and courage of the people who navigate the journey. It is a reminder of our tūpuna and their bravery and resilience, inspiring present and future generations to face challenges with determination and vigor.
Moana (Primary Blue)
Represents our connection to the moana and voyages of our waka – Māmaru. It connects us to our tūpuna and the strength and resilience of our people through the generations.
Onepū (Beige)
Sand is often seen as a metaphor for the passage of time. Just as individual grains of sand collectively form beaches and dunes, the experiences and actions of our people accumulate to shape our history and identity. It is a symbol of whakapapa, each grain providing imagery of past, present and future generations.
Whangaroa (Light blue)
Reflects the pristine waters of Whangaroa. Our hitori, tīkanga, waiata and pūrakau tell of our deeply embedded connection to Whangaroa and our taiao.
Whenua (Green)
Our connection to our whenua and taiao. It serves as a reminder of our role as kaitiaki and commitment to preserving our taiao for future generations.
Whitinga o te rā (Gold)
The rising sun brings light and warmth, dispelling darkness and cold. In a symbolic sense, it represents hope and optimism, the belief that after challenges and hardships, a new day brings the promise of better times.
